Is it possible to predict the results of a political election by harnessing the power of artificial intelligence to analyze posts on social media? We helped visualize an innovative research that examines the relationship between Twitter activity and election results in an Italian region.
Izi spa is a research institute, based in Rome, which for more than 30 years has elaborated research through classical quantitative and qualitative methods as interviews and phone surveys and which now is using the power of artificial intelligence and machine learning. Social media provides good opportunities to collect data and understand social and cultural trends. How can these data enrich traditional research methods?
Logic Moon has been tasked with creating a user interface that highlights the core features of AI-powered research methods. Together with the Client, we implemented a web-based platform to display and interact with data and insights coming from a pilot research, which explored the potential of social media data to monitor and predict electoral behavior.
Our work developed a visual vocabulary that will guide all the future AI-powered research projects carried out by IZI Lab.