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Design, Strategy & Innovation

Strategy & management consulting for organizations working with design
Support for R&D and innovation projects with a design component
Design-driven entrepreneurship


We refer to design as a process to identify, frame and address problems and that generally harnesses divergent and convergent thinking through a series of tools, methods, techniques and activities such as user research, user participation and testing, rapid and frequent prototyping and iterative development. This design process is not only used by organizations directly working in the design field (e.g., visual design, fashion design, product design, etc.), but it has proven to be effective also in more broadly supporting innovation, management and entrepreneurial processes in small and large organizations.

Areas of intervention

  • Defining corporate and innovation strategies centered around design
  • Supporting executives of design firms and agencies in implementing organizational processes that maximize efficiency, effectiveness and creativity and in dealing with economic and financial aspects of design projects
  • Mentoring design teams and increasing their creative and technical potential
  • Helping HR departments in evaluating candidates for design-related positions
  • Acting as external critic for pitches or complex design projects
  • Grant writing, especially for EU funding
  • Working on own design-driven entrepreneurial projects


Logic Moon is an agile unit, headquartered in Malmö (Sweden), but which also operates across Europe, the US and the Middle East.

The management is composed of senior partners, with extensive experience with key industry players (such as Sony, Unilever, Procter & Gamble, Nintendo, Dior, Mercedes, Telecom Italia, Chrysler, Johnson & Johnson), government institutions (such as the European Commission and the Government of Singapore) and research centers (Harvard, MIT, Aalborg University).

At present, Luca Simeone (bio here) is acting as managing partner.

Logic Moon maintains an investment portfolio supporting companies operating in areas such as renewable energies, food, micro- and crowd- finance.


Logic Moon has worked for Clients operating in various segments and different markets. Among the key players supported by Logic Moon in the past 20 years: Unilever, Procter & Gamble, Sony, Dior, Mercedes, Johnson & Johnson, Pfizer, the Government of Singapore, Telecom Italia, Nintendo, MTV Italia, MTV Asia, Playstation, United International Pictures, Turner, Ariston, Heineken, McDonald’s, Ferrero, Bank Intesa Sanpaolo, Abbott, Elena Mirò, Motivi, La Perla, Bristol-Myers Squibb, AstraZeneca, Renault, Toyota, Volkswagen, FIAT, Chrysler, Daihatsu, Luxottica, Alcantara, Febal, Champion, Italian Prime Minister, Air Europe, Autostrade Italiane, CTS, Aeroporti di Roma, Falc, Naturino, ENEL, Qatar Telecom, IBSA.

How to hire Logic Moon

Typically, Clients hire Logic Moon for short sprints (a few days or weeks) or establish long-term agreements for a certain number of hours per week. Consulting activity can be carried out face-to-face or remotely. Design areas in which Logic Moon has direct experience are: strategic design, design management, service design, interaction design, visual design, branding, data visualization, user research and testing. For more information, get in touch with Luca Simeone at